Did you know that 88% of people trust reviews as much as personal recommendations, AND 88% of online shoppers incorporate reviews into their purchase decision? Talk about a staggering number! To put it simply, reviews are everything. It not only determines behavior on the consumer side, but allows businesses to connect, reflect and make actionable business decisions. But if those numbers aren’t enough, we’ll break it down below!
- You’ll earn some street cred. People trust what their friends and family think, and word of mouth is still the most popular method of recommendation for consumers. If your friend has been complaining about that new Apple watch they bought on Amazon, are you gonna go buy it? Most likely not. On the business side, reviews allow you to be authentic, credible and trustworthy. It’s vulnerability, it’s real, and it works.
- Feedback is valuable. To be blunt, a business simply can’t improve and solve it’s problems if they don’t know what they are. Think about it like a relationship. How can you make things better if you don’t know what you did wrong? While some of the negativity might sting at first, it often takes that brutal honesty to make that lightbulb go off. And to make the feedback even more valuable, we love the idea of repurposing! Create a review roundup blog, or use it as leverage to promote your business. The options are endless!
- It entices a call to action. Let’s give this one a scenario. Say you’re on Google, and you’re searching for reviews on a hair product you’re interested in. To your disappointment, all 50 reviews are 3 stars or lower. Are you going to continue to the website? Probably not! In fact, you’ll probably never think twice about that product again. However if the review page is already embedded on your website, people are already there. So even if they’re a little wishy washy, at least they’ll have more inclination to do some research, without having to go the extra mile to get there.
- It’s great for your SEO. Every business is always looking for ways to improve their website rankings. However most business owners don’t know that Google reviews actually help their website rankings in search engines. When you have positive reviews (and lots of them), Google actually rewards you for that behavior. The more reviews you get, the more you’ll show up in Google, and the more credible your website becomes. Sounds like a win-win to us!
- Opens the door for communication. Over the past century, marketing has taken a complete 180 flip. As a consumer, traditional marketing (mail pieces, billboards, tv ads) talk at you, whereas digital marketing talks with you. Social media is a two-way street of communication, and allows for a much faster response time to your customers; hence, better relationship building. The sooner you can nip something in the bud the better; so take advantage of it!
How have reviews helped your business achieve it’s goals? Do you have recommendations for gaining more positive reviews? Let us know!