How To Grow Your Blog’s Audience, And Fast!

Growing your blog is a marathon, not a sprint. And while it can be discouraging at first, you’re not alone! Growing your audience and getting readership is a long process, but the payoff is great. Here’s the rundown on how to build your blog, and how to keep them coming back.

growing your blog audience

  1. Network your butt off! Networking isn’t just an in-person skill. Put yourself out there! Connect with other bloggers like you, or those than inspire you. Share their content and respond or leave helpful tips in their comments section. Everybody loves feedback!
  2. Guest blog at any chance. A great way to get involved is guest blogging, but you have to be strategic about it. To start, create a good relationship with the blogger before you pitch some ideas. A good rule of thumb is to guest blog on those that have a high following and engagement, as those that don’t won’t get you very far. Write the best content you can (even though you might want to save it for yourself). Take initiative and respond to comments if the original blogger does not, and promote promote promote.
  3. Narrow your content. The first step in refining your content is to know your target audience. Once you’ve seen the content your audience likes, publish that consistently (this will keep them coming back). Make sure you’re staying on top of emerging trends, especially those that are trending well on social media. And remember; the content is always about them, and how you can help solve your readers problems. It has to be beneficial for the reader!
  4. Don’t neglect the social share buttons. Think about some of your favorite blog posts or articles you’ve read. You want to share it with friends right? Naturally, you look for the Facebook, Twitter or Email buttons. Make sure your blog has these social share buttons, so your fans can be just as excited to share your content as you are! But that being said, don’t overdue it. Sometimes when people have to many choices, they’ll choose nothing at all. And if they see that the content isn’t being shared, they aren’t inclined to. So if you have low shares, make sure it’s not visible.
  5. Do more than social media. Most people think sharing on social media is enough, when in reality it’s far from it. Try emailing it to your subscribers, share it to bookmarking sites or mention people you think might be interested. If it doesn’t work, just try a different approach!

So now that we know how to grow an audience, how do we keep them coming back for more? 

  • Being clear and consistent are the biggest keys to getting returning readers. Declutter on your website as much as you can, and get rid of any irrelevant or unnecessary copy.
  • Include an about us page. People want to know why they should be reading your content, and how it will benefit them. Having a page to explain why this content is important to the reader will encourage them to come back.
  • Make sure you’re optimized for SEO. And we don’t mean just having keywords and fluffy content. We mean really making sure your overall website “health” is up to par. I.e, getting rid of any broken links, including alt text, meta descriptions, etc. It’s tedious, but it’s worth it.
  • Email lists. This is a great way to keep track of customers and add more. Make it easy for them to subscribe and offer as much as you can as incentive. It’s easy to manage with tools like MailChimp or Constant Contact.
  • Use social media to your advantage. For example, include social links on a confirmation page, include them in your welcome email, etc.
  • Include an RSS subscription. Some think RSS is dead, but we promise it’s still alive! If you’re unfamiliar, RSS is button that allows people to save their favorite content to a feed.
  • Be accessible. Overall, make sure you’re a human. It sounds dumb, but people want to feel personalization, trust and credibility behind the content. Be easy to reach by including a contact page, respond to comments and involve readers in the content as much as you can.

And there you have it! Do you have additional ways to attract and keep readers that have worked well for you? Share with us!

Why Your Website Needs A Reviews Page

Did you know that 88% of people trust reviews as much as personal recommendations, AND 88% of online shoppers incorporate reviews into their purchase decision? Talk about a staggering number! To put it simply, reviews are everything. It not only determines behavior on the consumer side, but allows businesses to connect, reflect and make actionable business decisions. But if those numbers aren’t enough, we’ll break it down below!

importance of website reviews

  1. You’ll earn some street cred. People trust what their friends and family think, and word of mouth is still the most popular method of recommendation for consumers. If your friend has been complaining about that new Apple watch they bought on Amazon, are you gonna go buy it? Most likely not. On the business side, reviews allow you to be authentic, credible and trustworthy. It’s vulnerability, it’s real, and it works.
  2. Feedback is valuable. To be blunt, a business simply can’t improve and solve it’s problems if they don’t know what they are. Think about it like a relationship. How can you make things better if you don’t know what you did wrong? While some of the negativity might sting at first, it often takes that brutal honesty to make that lightbulb go off. And to make the feedback even more valuable, we love the idea of repurposing! Create a review roundup blog, or use it as leverage to promote your business. The options are endless!
  3. It entices a call to action. Let’s give this one a scenario. Say you’re on Google, and you’re searching for reviews on a hair product you’re interested in. To your disappointment, all 50 reviews are 3 stars or lower. Are you going to continue to the website? Probably not! In fact, you’ll probably never think twice about that product again. However if the review page is already embedded on your website, people are already there. So even if they’re a little wishy washy, at least they’ll have more inclination to do some research, without having to go the extra mile to get there.
  4. It’s great for your SEO. Every business is always looking for ways to improve their website rankings. However most business owners don’t know that Google reviews actually help their website rankings in search engines. When you have positive reviews (and lots of them), Google actually rewards you for that behavior. The more reviews you get, the more you’ll show up in Google, and the more credible your website becomes. Sounds like a win-win to us!
  5. Opens the door for communication. Over the past century, marketing has taken a complete 180 flip.  As a consumer, traditional marketing (mail pieces, billboards, tv ads) talk at you, whereas digital marketing talks with you. Social media is a two-way street of communication, and allows for a much faster response time to your customers; hence, better relationship building. The sooner you can nip something in the bud the better; so take advantage of it!

How have reviews helped your business achieve it’s goals? Do you have recommendations for gaining more positive reviews? Let us know!